Who started yerba mate brand?
The tea is a beverage traditionally consumed in South America, where it’s often called “the tea of the gods.” It’s especially common in Argentina, Paraguay, Uruguay and southern Brazil, as well as in Syria and Lebanon. You may also know this drink as mate or maté, Paraguay tea or Brazilian tea. The leaves come from a shrub. It was originally used by Guaraní—ancient people who occupied parts of Paraguay, Brazil, and Argentina. They used its leaves as a drink and currency in their exchanges with other prehistoric cultures.
In Argentina, the establishment of the National Institute in 1936 played a significant role in promoting the industry. This body helped foster modern cultivation methods, quality control, and increased consumption domestically and internationally. By the end of the 20th century the tea had firmly established itself as a symbol of South American culture. In Argentina, Paraguay, Uruguay, and Brazil, sharing a gourd remains a social ritual, a sign of hospitality, and a daily habit.
The tea’s benefits range from fighting cancer to reducing unhealthy cholesterol levels to boosting energy levels in a more balanced way than other caffeine sources. It’s also consumed around the world in energy drinks, weight loss supplements, and other beverages.
What company makes the tea?
The tea is made from the leaves and twigs of the Ilex paraguariensis plant. This caffeinated drink originated from indigenous groups in South America who viewed it as a gift from the gods. Some popular brands available internationally include Guayaki, Cruz De Malta, Canarias, and Playadito.
Exploring diverse blends encourages market innovation and sustainability. Supporting responsible local farmers helps preserve ecosystems in South America. The ritual of preparing and drinking together also creates lasting social memories.
What is the origin of the tea?
The tea is from the leaves of a South American holly tree. Indigenous tribes used it for energy and medicine. The Guarani called it "the drink of the gods." European settlers later called it "the green gold of the Indios." Wild organic is the most desirable kind.
Today, drinking binds communities in parts of South America. People gather in nature and share one gourd with a metal straw, passing it around. This daily ritual connects them.
The tea has a bittersweet, grassy flavor. It has less caffeine than coffee but more than tea. It provides gentle stimulation without jitters. The leaves get steeped in hot water around 60-65°C and can be enjoyed all day with more hot water added.